NGINX helps the world’s most innovative companies deliver their sites and applications with performance, reliability, security, and scale. More than 300 million sites — including half of the Internet’s busiest websites — rely on NGINX. Companies like Airbnb, Box, Instagram, Netflix, Pinterest, SoundCloud, and Zappos use NGINX for advanced load balancing, web and mobile acceleration, security controls, application monitoring, and management.
NGINX, International Limited is searching for a Marketing Manager, DACH, to join our growing international marketing team and work remotely from Germany (preferably located in Munich or Berlin) or at our EMEA HQ in Cork, Ireland. The Marketing Manager, DACH, will be the marketing leader for the German, Austria, and Switzerland area within the EMEA business, and manage the regional marketing plan to help sales deliver the forecast.
This role forms a key function in our larger marketing team, and will be responsible for lead generation through brand awareness, content localisation, digital, social media, communications, events, etc. This function serves as the primary point of contact for sales and corporate teams to gain visibility into DACH marketing plans and results. In addition, this person will work with teams across all routes-to-market (channel and direct) to define where the marketing budget will be spent and help build a top down regional marketing plan.
Our culture is built upon our core values: progress, excellence, openness, and curiosity. We’re a small, growing company with a startup culture and products that are chosen for high performance and efficiency by innovators around the world. If you want to make a difference, take your career to the next level, and work in a highly energetic environment, please send us your resume – we’d love to talk.
Build awareness for NGINX’s products and solutions by planning and executing a field demand generation strategy and creating localized assets that drive revenue through the creation of quality leads
Plan, develop, and communicate the EMEA marketing strategy by working with key stakeholders across different functions (sales, product marketing, marketing) to define regional marketing goals, objectives, and forecasts that align to corporate and sales goals
Working with the EMEA marketing team and sales leaders to own and lead the planning process by building and executing a plan that meets our revenue targets
Adapt global messaging to provide the content required to execute the regional marketing plan, while also maintaining and increasing corporate brand identity
Monitor and report on campaign performance and share best practices with the wider team
Work closely with marketing functions to aggregate, plan, monitor, and report on the regional marketing plan; including, lead flow, pipeline/revenue generation, and deal close ratios for the EMEA region
Partner with regional sales leaders to monitor execution against the regional marketing plan, ensuring alignment with sales objectives and market conditions
Work closely with all regional and international marketing functions to ensure visibility and input into centralised global programs and budgets
Monitor, adjust, and track expense budgets to ensure investment decisions are maximizing ROI
BA or BS degree in marketing- or business-related field
Fluent in English and German. Other European language would be beneficial
4+ years marketing experience in a regional marketing manager role. Experience in software or information technology is an advantage
Proven track record of managing successful campaigns across a region, including taking a global marketing strategy and localising the activities
Demonstrated understanding and extensive experience with integrated marketing strategies and practices, including measurements across campaigns, digital, events, partner, PR, and field
Experience partnering and engaging with the sales team to optimize lead workflow, ensuring the delivery of highly qualified leads and seamless interactions with those prospects
Expertise using marketing automation and CRM systems to manage marketing programs (Marketo and SFDC preferred)
Team player willing to work in cross-functional sales and marketing teams
Able to work independently, representing marketing in the field to the sales organisation
Extremely organized and detail-oriented, with proven leadership abilities
Results driven and capable of working independently
Ability to work as part of a virtual team
Knowledge of channel and software industry is a distinct advantage
Solid written, verbal, interpersonal, and presentation communication skills
Ability to travel up to 20% of the time