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Job Details

Global Head of Channel and Content Marketing, Uber Eats at Uber
San Francisco, CA, US

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

 

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

About Uber Eats

Uber Eats is the food delivery brand within Uber and launched as its own app in December of 2015. Just over two years later, we’ve partnered with over 100,000 restaurants in over 200 cities to deliver food around the world. Uber has become part of the logistical fabric of the world—whether it’s a ride, a sandwich, or a package, we use technology to connect people with what they want, when and where they want it.

 

 

About the Role

As the Global Head of Channel and Content Strategy, you will lead the vision and storytelling strategy for our direct marketing channels (social, web, CRM, etc.) around the world. The role will partner with Uber and Uber Eat’s Brand Marketing, Performance Marketing, CRM, Comms & Policy and Social Media teams to develop a global point of view and guidelines around our digital communications that enables authenticity, value, cultural relevance and timeliness to our channels. This leader and team will also develop digital consumer journeys that ensure integration and cohesion across our channels and stories, enabling our brand to build meaningful relationships and a sense of community with our consumers, restaurants and delivery partners . You’ll lead and grow a globally networked team to develop our voice, channel strategy and global editorial calendar and content planning process - enabling the vision and local stories to come to life in meaningful ways that add values for all those engaging with our brand.

 

 

What You’ll Do

  • Set the vision, standard and strategy for the role each direct channel plays in our integrated go-to-market process
  • Inspire innovation and creativity across our global channels and within the Channel & Content Strategy team
  • Build and manage a global editorial calendar and content planning process - aligned to a global marketing calendar. This includes monthly/quarterly themes, regional briefs and collaboration with creative team
  • Review briefs and provide consistency across social, web and CRM communications
  • Drive and measure engagement through effective storytelling, creative concepts and executions across our digital channels. Set the standard for digital engagement benchmarks
  • Drive innovative and evocative content aligned to brand objectives, tailored for different channels - setting a new benchmark for global & local creative content
  • Evolve and experiment with brand voice and brand style guidelines.
  • Build, Mentor and grow a rapidly evolving team
  • Facilitate knowledge and resource sharing to ensure a high bar for channel execution across highly distributed teams and cities
  • Work with international teams to develop a sophisticated strategy for reaching audiences through international social channels

 

What You’ll Need

  • A minimum of 10+ years proven experience delivering successful and innovative channel campaigns
  • You have owned channels, briefed creative and managed agency partners to develop best in class content - deployed on a global scale
  • Expertise within complex, global consumer marketing organizations.
  • Demonstrated financial/budgeting accountability
  • A strategic leader with deep understanding of organizational effectiveness and a champion of efficiency
  • Experience recruiting, managing and developing best-in-class talent and building high-performing, collaborative teams in a high growth environment
  • An energy giver with a positive outlook and the ability to influence the direct team, peers, and senior leaders across all company functions.
  • A natural team player, with a strong track record of cross-functional leadership and partnership
  • A passion for creating structure and overcoming organizational inertia.
  • Very strong analytical skills with the ability to promptly establish priorities and communicate expectations
  • Experience working closely with and managing external agencies and vendors
  • You never hesitate to roll up your sleeves and tackle something hands-on; you persevere when others fall away
  • Ability to work with remote teams and across time zones to develop strategies and foster a cohesive and creative work environment
  • High emotional intelligence and empathy
  • Must love food and food culture